Email Marketing For
Organizations
Camaron Ballard • Elisabeth DellaRova
Today’s Agenda
● Free Email Marketing
● What is Organizational Email?
● Who Can Use Organizational Email Marketing
● How to Use Organizational Email
● See it in Action!
3
We Are
Event Technology
Experts
Our Mission
To make it free and easy for small businesses and
nonprofits to generate more revenue, grow their events,
and engage their attendees.
We create free and easy-to-use event software that you
can fully control.
Company Overview
$1.4B
Amount
We’ve Helped
Customers Raise
Since 2010
26K+
Number of Events
Using Our Platform
As of March 2022
44
Email
Marketing
Promotion Trends
421
Million
Free emails sent by
race directors in 2022
9%
2022
Registrations came
from an email from
the race
13%
2022 Transactions
resulted from
RunSignup
Emails
5
Investing in
Free Email Marketing
● 421 million free emails sent from our platform in 2022
○ Data-driven
○ Automated (Incomplete reg, price increase, etc.)
● But many customers still pay for expensive Email Marketing platforms like Constant
Contact, Mailchimp
● How can we help customers save money, centralize contacts, and improve their Email
Marketing?
Free Email Marketing
6
Email Marketing
● Available for Tickets and Registration
● Tailored to your Event Needs
● System contact lists PER event
● Send unlimited emails
● Upload unlimited contacts — with data
replacement tags
● Create beautiful emails with our templates
and new Email Builder
● Personalize emails with custom data
replacement tags
Free Email Marketing
Organization
Email Marketing
7
● What is Organizational Email
● What does it include?
8
Organization
Email Marketing
● Select system contacts across ALL events
● Plus everything you get with Event Email
Marketing, including
○ FREE
○ Unlimited emails
○ Unlimited custom contact uploads - with
custom data replacement tags
○ Beautiful default templates
○ Email Builder - no coding required!
○ Reports
○ Automated data replacement tags for
mail merge
○ Schedule Email sends
○ Unsubscribe management
Organization Email Marketing
Who can use
Organizational Email Marketing
9
● Existing Customers
● New Customers
10
Existing
Customers
● Send to all platform contacts
across all Events and custom
contacts
○ Cross-promote Events
○ Newsletters
○ And more!
● Email dashboard will include all
events on the payment account
you link
Who Can Use Organization Email
11
New
Customers
● Not ready to create your event
yet?
○ Haven’t set up an event yet but
plan to process transactions
within the next 6 months
○ No system contacts
○ Upload unlimited contacts,
create emails with our default
and easy to build templates,
and send unlimited emails!
Who Can Use Organization Email
How to use
Organizational Email Marketing
12
● Wizard
● Dashboard
● Email
● Basic Information
● Organization
● Payment account
● Create
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Step 1
Wizard
● Organization information
○ Default info for headers and
footers in email templates.
You’ll be able to edit overall, as
well as per email, after
completing the wizard.
How To Use Organization Email
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Step 2
Wizard
● Customer Verification
○ Link existing payment account
○ Request to link existing
payment account
○ Create a payment account
● Why do we require a payment
account?
○ Underwriting (no spam)
○ System contact lists
○ Free Email for our customers
and future customers
How To Use Organization Email
16
Dashboard
● Quick Actions
○ Send Email
○ Create a list of custom
contacts
● Linked Payment Account
● Quick Stats
○ Sent Emails
○ Custom Contacts
○ Custom Lists
● More data and analytics coming!
How To Use Organization Email
17
Email
● Same as Email V2 on your Race
Dashboard, or Email on your
Ticket Event Dashboard!
○ Send Emails
○ Confirm & edit From and Reply to
emails and names for Marketing
and Transactional emails
○ Upload and manage custom lists
○ Create and manage Templates
○ View sent emails, with easy
options to copy and resend
○ View Email Reports
How To Use Organization Email
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Email
Builder
● Use point-and-click
components to build beautiful
and mobile-responsive emails
● Set a theme color for buttons
and highlights
● Use our default header,
change it, or hide it
How To Use Organization Email
19
Email Template
Options
● Start from Scratch, use a
Basic Template, or bring your
own HTML
● Build email templates and
save them so you can reuse
them
How To Use Organization Email
20
System Contacts
● Organization Email Marketing will
show all contacts from events
linked to a Payment Account
● You can view…
○ Participants
■ All Current, All Past, per Event
○ Attendees
■ All, Ticket Purchasers & Ticket
holders per ticket type
○ Donors
■ Right now just from Donation
Forms (not donors from races
or ticket events)
How To Use Organization Email
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System Contacts
● To see participant lists,
click Advanced Filters,
then Advanced Event
Selection
● Lists for past and
upcoming events
How To Use Organization Email
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System Contacts
● System lists come with
default replacement tags
● Referral links, check-in
QR codes, bib number,
purchase summaries, etc
How To Use Organization Email
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System Contacts
● Options to include and exclude
lists
● If a system list isn’t available yet
(e.g. Volunteers or Club Members
or Fundraisers), you can download
from that specific race and upload
here as a custom list
How To Use Organization Email
24
Custom Contacts
● Upload unlimited lists
with unlimited
contacts
● Unlimited custom
data fields
○ We make it easy
with
auto-suggested
tags for your
custom fields!
How To Use Organization Email
25
Custom Contacts
● Options to include and exclude
custom lists
● Quick search to find a list
● Perfect for existing and new
customers
○ Easy to add your contacts from
Mailchimp, Constant Contact,
and other Event platforms!
○ Can use Email Marketing
without system contacts
How To Use Organization Email
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Sending Emails
● Either send immediately or
schedule emails
○ If using a system list, contacts
will be automatically updated
for scheduled emails
● Select whether to send email as
Marketing or Transactional.
○ These are separate to allow for
unsubscribes from promotions,
but not important event info
● Email draft feature coming soon!
How To Use Organization Email
27
Email Reports
● View reports for clicks, opens,
bounces, and unsubscribes
How To Use Organization Email
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Sent Emails
● View sent emails
● Resend emails (you’ll have a
chance to change the
recipients and the content)
How To Use Organization Email
29
Basic Info
● Organization Information
○ Recommendation: Use an
organization name that’s the
same (or similar) to your
payment account
● Used to customize header and
footer of emails
○ Can customize per email
How To Use Organization Email
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Organization
● Give team members access
● 2 levels of access
○ Full
○ Non-financial: Can’t see or
change any of the payment
account information
How To Use Organization Email
31
Payment Account
● Payment Account that you linked
or created in the Wizard
● Payment Account determines
which system contacts you have
access to in Email
○ Multiple Payment Accounts?
System contacts automatically
update when you switch.
How To Use Organization Email
32
Create
● Easy links to create your
events using our FREE
solutions!
How To Use Organization Email
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In-Action
Demo
Let’s See
Organization
Email Marketing!
Thank You For
Joining Us Today
For more information, visit us online at:
givesignup.org • ticketsignup.io • runsignup.com
